Lead Marketing Engineer

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

THE WORK:

Ripple is hiring a Lead Full Stack Engineer, Marketing to join our growing team. You will assume a vital, strategic role in establishing the technical vision and framework for Ripple’s marketing technology platform. Through creating dynamic, high-performing, and globally scalable experiences, you will directly boost our go-to-market efforts and support our revenue teams.

This role is ideal for an engineering leader who thrives at the intersection of technology, growth marketing, marketing automation, and lead intelligence. Operating at a Staff/Lead level, you will partner closely with Demand Generation, Lifecycle Marketing, SDR, and Data teams to architect scalable solutions that power lead qualification, intelligent routing, experimentation, and full-funnel attribution. You will lead by example through hands-on coding, architecture design, and cross-functional leadership, advancing our modern web stack into a dynamic, conversion-optimized platform supported by intelligent workflows.

WHAT YOU’LL DO:

• Architect Marketing Automation & Lead Intelligence Workflows: Design, build, and optimize marketing automation systems that improve lead qualification, enrichment, scoring, routing, and engagement. Leverage intent data and behavioral signals to enable timely inbound follow-up and targeted outbound opportunities.
• Bridge Marketing and SDR Operations: Strengthen operational integration between Marketing and Sales Development by establishing reliable lead lifecycle processes, assignment and routing logic, response-time expectations, and feedback loops that improve handoffs and inform marketing investments.
• Lead Funnel Instrumentation & Attribution: Develop and maintain marketing funnel instrumentation and reporting to provide visibility into lead quality, conversion rates, campaign attribution, and pipeline contribution. Evaluate qualification criteria, identify funnel bottlenecks, and surface actionable insights to improve conversion efficiency.
• Drive Cross-Functional Collaboration: Partner with Demand Generation, Lifecycle Marketing, SDR, and Data teams to identify operational gaps, translate high-level business goals into scalable technical solutions, and continuously refine workflows based on performance data and partner feedback.
• Scale Web Architecture & Platforms: Develop and oversee the comprehensive technical plan for Ripple's marketing web platforms, ensuring resilience, high availability, localization, and high-traffic scalability across global markets.
• Engineer Experimentation & Personalization: Build and scale experimentation (A/B testing) and personalization infrastructure, empowering the Growth team to deliver targeted campaigns and dynamic content seamlessly.
• Modernize CMS & Content Delivery: Build scalable CMS schemas and APIs in Sanity to support modular content creation that directly powers performance marketing and lead generation funnels.
• Optimize Performance & Technical SEO: Continuously optimize Core Web Vitals, technical SEO, and edge-caching strategies, recognizing the direct impact of site speed and architecture on user acquisition and conversion rates.
• Pioneer AI & Workflow Automation: Architect and deploy LLM-powered tools and intelligent automations that streamline marketing operations, enrich data, and increase team productivity.
• Technical Leadership & Mentorship: Define and enforce engineering guidelines, CI/CD pipelines, and architecture standards while mentoring engineers to develop a culture of technical excellence.

WHAT YOU'LL BRING:

• 8+ years of professional software engineering experience, including 2+ years in a Staff, Lead, or Principal engineering capacity, ideally within marketing technology, growth engineering, or data-driven digital platforms.
• Strong proficiency in modern web technologies, including JavaScript, TypeScript, React, Next.js, and API-driven architectures, with experience building scalable marketing platforms and integrations.
• Validated experience designing and implementing marketing automation systems, including lead and account scoring, behavioral tracking, intent-based triggers, enrichment workflows, and intelligent lead routing.
• Strong understanding of the marketing and sales technology ecosystem, including CRM and marketing automation platforms (e.g., Salesforce, Pardot/Marketing Cloud Account Engagement), CDPs, and third-party data integrations.
• Experience developing marketing funnel measurement and attribution frameworks, including event instrumentation, lead lifecycle tracking, conversion analytics, and data pipelines that connect marketing engagement to pipeline outcomes.
• Proven ability to build and optimize cross-functional workflows between Marketing and Sales, including lead qualification processes, automated handoffs, routing logic, and mechanisms for measuring lead quality and follow-up effectiveness.
• Experience implementing experimentation and personalization solutions (e.g., GrowthBook, Statsig, LaunchDarkly, VWO) to support conversion rate optimization and data-driven decision-making.
• Ability to translate complex business objectives into technical requirements, scalable architectures, and actionable engineering roadmaps.
• Hands-on experience with headless CMS platforms, preferably Sanity, including content modeling, API integrations, and extensible architectures that support marketing flexibility.
• Excellent cross-functional communication and technical leadership skills, with the ability to collaborate with Demand Generation, Lifecycle Marketing, Sales Development, and other stakeholders to drive initiatives forward.
• Solid understanding of web performance, technical SEO, analytics instrumentation, and modern deployment infrastructure, including Vercel, server-side rendering, and edge technologies.

For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions.
NY Annual Base Salary Range $200,000—$250,000 USD

WHO WE ARE:

Do Your Best Work

• The opportunity to build in a fast-paced start-up environment with experienced industry leaders
• A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
• Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
• In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
• Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
• We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!

Take Control of Your Finances

• Competitive salary, bonuses, and equity
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• Employee giving match
• Mobile phone stipend

Take Care of Yourself

• R&R days so you can rest and recharge
• Generous wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy - work with your manager to take time off when you need it
• Industry-leading parental leave policies. Family planning benefits.
• Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events

Benefits listed above are for full-time employees.

Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
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